What I do
Strategic marketing that drives results.
Hi, I’m Thiago Silva. I help businesses develop and execute comprehensive marketing strategies that drive growth, enhance brand presence, and deliver measurable ROI across B2B and B2C channels globally.
I specialize in creating comprehensive marketing strategies that drive business growth and deliver measurable results.
With deep knowledge in SEO, SEM, and digital marketing analytics, I help businesses optimize their online presence and achieve sustainable growth through data-driven marketing.
Services
Comprehensive marketing solutions tailored to your business.
Marketing Strategy
Comprehensive marketing strategies that align with your business goals and drive sustainable growth.
- Market Analysis
- Competitive Research
- Strategic Planning
- ROI Optimization
B2B & B2C Marketing
Specialized expertise in both B2B and B2C marketing approaches, tailored to your target audience.
- Lead Generation
- Customer Journey Mapping
- Multi-channel Campaigns
- Conversion Optimization
SEO & SEM
Data-driven search engine optimization and marketing to increase visibility and drive qualified traffic.
- Keyword Research
- On-page SEO
- PPC Campaigns
- Performance Analytics
Growth Marketing
Scalable growth strategies that maximize customer acquisition and retention across all channels.
- Growth Hacking
- A/B Testing
- Funnel Optimization
- Retention Strategies
TRUSTED BY:
case studies
Explore My Projects
Discover the growth strategies and creative campaigns I’ve led across sectors—from edtech and finance to aviation and media.
Expanding a Kids Coding Startup Beyond Borders Through Full-Funnel Marketing
Expanded demand for online kids’ coding programs outside Canada and drove B2B growth by building a new digital strategy focused on paid acquisition and partner outreach.
Building Full-Funnel Growth for a
Fast-Moving Fintech Startup
Developed the company’s full-funnel marketing strategy for paid, organic, branding, and PR, resulting in measurable growth in customer acquisition and brand visibility.
Unlocking Retirement Confidence
with Purpose Investments
Drove qualified leads for a retirement fund by using Bing Ads to target older audiences and ABM to influence their networks via postal code, income, and age targeting.
Building a Profitable Startup Niche Media Brand from the Ground Up
Co-founded and scaled Western Canada’s first magazine focused on Brazilian culture, leading a 12-person team across time zones and turning a profit in year one.
Scaling Global EdTech Growth at Scholastic in APAC and Beyond
Increased leads 15% by launching global paid campaigns for edtech products across APAC, LATAM, MENA, and NA. Improved LTV and engagement through analytics and localization.
Reaching Untapped B2B Digital Audiences
for RSM US
Led demand gen for B2B professional services, boosting customer acquisition by 20% and MQLs by 36%, while cutting CAC through Reddit campaigns and data-driven optimization.
Diversifying McMaster’s Global Pipeline with CRM-Powered Demand Generation
Diversified international student enrollment by running geo-targeted paid campaigns and implementing CRM across faculties to launch advanced email nurture sequences.
Driving Digital Growth and Engagement at Toronto Pearson International Airport
Boosted airport parking revenue by 40% and filled empty lots by creating a parking + UP Express ticket for suburbanites heading downtown, attracting new customer segments.
A Paid Social Campaign for UBC Sauder’s Alumni Engagement in London, UK
Increased alumni event turnout 8x by using paid social to drive registrations for a high-profile overseas lecture, improving engagement beyond what email alone could deliver.
FAQs
What exactly do you do?
I help B2B and B2C companies grow their pipeline through strategic demand generation. That includes paid media, content strategy, marketing automation, ABM, and performance analytics—all tailored to your business goals.
What kinds of companies do you work with?
I work with growth-stage startups and established multinational companies in diverse sectors such as SaaS, professional services, finance, technology and education brands across North America, LATAM, and APAC. If you’re looking to scale lead generation or optimize CAC, I can help.
Do you only offer strategy, or do you also execute?
Both. I can deliver high-level strategy as well as hands-on execution—whether that’s running paid campaigns, writing copy, building nurture flows, or managing a team of freelancers and vendors.
What’s your process when working with new clients?
I start with a 15-minute consult to learn about your goals. From there, I’ll propose a tailored roadmap, usually starting with a quick audit of your funnel or campaign setup, then moving into execution or coaching.
What channels do you specialize in?
Google Search, Performance Max, LinkedIn Ads, Meta, and Reddit for paid; plus organic SEO, lead magnets, email nurture, and CRM strategies (HubSpot, Pardot, Dynamics, etc.).
How do you measure success?
I track metrics like CAC, ROAS, cost per MQL/SQL, LTV, and funnel conversion rates. My focus is always on business outcomes, not vanity metrics.
Can you work with our internal team or agency?
Absolutely. I frequently collaborate with in-house teams, agencies, and cross-functional stakeholders across time zones to align on strategy and drive results.
What’s your availability and pricing?
Availability varies by month. I offer fixed-scope projects, ongoing consulting retainers, or fractional leadership support. Let’s connect for a free consultation to find the right fit.
Consultation
Let’s turn your marketing into a revenue engine?
Let’s turn clicks into customers. Book a free 15-minute consultation to discuss your growth goals.
Thiago Silva 